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Independent bookspaceSemarang, Indonesia

A little literary company

The story begins.

Good books. Great spaces.
Better stories.

Your space. Our books. A little more magic — curated books and literary gatherings for cafés, coworking and creative spaces.

Find your partnership
Original and.then bookmark: maroon ribbon, reader, cat, books and coffee
Books belong where people gather.

01 / Meet &then

A little bookshop
with big stories.

&then is an independent bookspace based in Semarang, bringing carefully curated books and literary experiences closer to everyday life. We believe books belong beyond traditional bookstores — in cafés, creative spaces and anywhere people gather, connect and discover something new.

We bring the books. You bring the space. Together, we create the stories.

Why books, why your space?

More than coffee. More reasons to stay.

A more inviting atmosphere

Books add warmth, personality and character to your space.

Something to discover

Waiting for a friend or enjoying coffee alone, guests get another reason to explore.

A community around your space

Discussions, reading sessions and small gatherings bring people together.

Something different

A literary experience that sets you apart, without a book program to manage yourself.

And the best part? You don’t have to build a bookstore. That’s where &then comes in.

02 / Three ways to partner

Your space. Your story.

Choose one or combine several to create a literary experience that fits your space.

01

A little library. A lot of possibilities.

The Reading Corner

Turn an unused corner, a small shelf or a cozy seating area into a reading spot your customers will love.

  • —20 curated books, chosen for your audience and atmosphere
  • —Monthly rental — no buying books upfront
  • —Request particular books, authors or genres
  • —Collection can carry &then branding

Special book requests: additional pricing, by discussion. Selection subject to availability.

By discussion

monthly rental · 20 curated books

02

Your café. A little bookshop inside.

The Bookshop Corner

We curate, you display, customers shop, you earn — plus gifting and impulse buys.

  • —We curate books suited to your audience
  • —You provide a dedicated space or shelf
  • —Guests browse and buy right at your café
  • —Example: Rp150,000 book → Rp15,000 to your café at 10%

Final rate agreed before launch.

Up to 10%

commission per book sold

03

Good stories are better shared.

The Book Club & Community

Intimate literary events built together: venue support from you, hosting by &then, F&B packages and joint promotion.

  • —Book club gatherings
  • —Themed literary events
  • —Blind Date with a Book
  • —Book giveaways & secret book experiences

Custom collaboration. Fees and revenue sharing agreed per event.

20 guests

maximum per session

Mix, match & make it yours

A

The Cozy Reading Spot

Reading Corner

For cafés wanting a comfortable reading atmosphere.

B

The Little Bookshop

Bookshop Corner

For cafés introducing book retail and extra revenue.

C

The Literary Hangout

Reading Corner + Book Club

For spaces building a community of regulars.

D

The Full Literary Experience

All three

For a distinctive, book-focused identity.

03 / Why &then

Let us handle the books.
You focus on your business.

We don’t believe every café needs to become a book café. But a good book can make almost any space a little more special.

  1. 01Curated, not random. Selections made with your audience and atmosphere in mind.
  2. 02Flexible partnership. Start with a reading corner, add books for sale, or host an event.
  3. 03No book business to build. We handle sourcing and curation — no supplier network needed.
  4. 04A local literary partner. A Semarang-based bookspace growing alongside local cafés and communities.
  5. 05Room to grow together. A book corner today could become a signature literary experience tomorrow.

04 / The details

The commercial summary.

PartnershipWhat you getCommercial modelTerms to note
The Reading Corner20 curated books on monthly rentalBy discussion — ask us for ratesSpecial requests: extra pricing, by discussion.
The Bookshop CornerCurated books for sale at your caféUp to 10% commission per book soldFinal rate and operations agreed before launch.
The Book Club & CommunityIntimate literary events and giveawaysCustom collaborationMax 20 participants. Fees agreed per event.

Partnership terms & considerations

An initial framework, open to adjustment.

The Reading Corner

  • · Monthly rental for 20 curated books; rates shared on request.
  • · Books remain the property of &then.
  • · Specific requests may incur extra charges; selection subject to availability.
  • · Replacement, rotation, delivery and pickup agreed before we begin.
  • · Responsibility for lost or damaged books set in the agreement.

The Bookshop Corner

  • · Books supplied by &then on agreed consignment.
  • · Café earns up to 10% on each completed sale.
  • · Book pricing set by &then and agreed with the café.
  • · Sales reporting, settlement, stock checks and unsold stock arranged before launch.
  • · Lost or damaged inventory covered in the agreement.

The Book Club & Community

  • · Maximum 20 participants per event.
  • · Concepts and schedules by mutual agreement.
  • · Venue, hosting and promotion agreed in advance.
  • · Giveaways and secret books subject to availability and budget.
  • · Fees or ticket revenue sharing discussed per concept.

All arrangements are subject to mutual agreement between &then and the participating venue.

05 / Let’s talk about your space

Every great story
starts somewhere.

Maybe it’s a bookshelf in the corner, or twenty strangers who meet at a book club and leave as friends. Let’s create a little more room for stories.

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